Most of us won't respond to the call of adventure while soaking in a relaxing bath. As per a newly released study in the Journal of Consumer Research, we're more likely to book a weekend at a spa. "Imagine you are sitting in a bathtub, listening to calm music with gentle candlelight. Add lavender aroma. Then as you flip through a magazine, you come across an advertisement from an amusement park, promising you an exciting place full of........Go to the Travel-blog